The Raine Group and Causeway Media Partners have taken their partnership to the next level by creating Thrill One Sports & Entertainment, a combined effort that will include Nitro Circus, Street League Skateboarding (SLS), and Superjacket Productions. In the process, Thrill One becomes the largest independent action sports operator and media company in the world. Thrill One has more than 30 events scheduled worldwide for 2020 and will look to continue to build its assets and fortify its position as the leading producer of action sports content and events.
Here is the full press release:
The Raine Group and Causeway Media Partners, two of sports’ most respected investment firms, with backing provided by commercial finance firm MidCap Financial, have partnered to create Thrill One Sports & Entertainment by combining three industry-leading companies – Nitro Circus, Street League Skateboarding (SLS) and Superjacket Productions. Thrill One immediately becomes the world’s largest independent action sports operator and media company. Joe Carr, the former UFC and World Surf League senior executive, will lead the combined company as Chief Executive Officer.
In addition to uniting elite athletes, top talent and renowned brands under one banner, Thrill One will further cement its position as the leading producer of action sports content and events through the launch of additional properties and the pursuit of strategic acquisitions.
“This groundbreaking alliance combines three prized brands into a single entity, transforming what has historically been a fragmented landscape into the biggest platform in action sports,” said Carr. “Action sports are enjoying a renaissance right now with Olympic inclusion in 2020, the democratization of media and the worldwide fanbase at an all-time high. I look forward to working with our athletes and talented management team to drive organic growth in our existing businesses while also identifying potential M&A opportunities and complimentary IP.”
Driven by both the incredible skills of action sports’ top athletes and the daring exploits of its bold daredevils, Nitro Circus creates critically-acclaimed live events and spectacular sports competitions across a portfolio that includes Nitro World Games, Nitro Rallycross, and Nitro Circus Live.
“At Nitro Circus, we have the amazing opportunity to work with the best athletes, content creators and technical geniuses in the business, reaching fans worldwide,” said action sports icon Travis Pastrana, co-founder of Nitro Circus. “Now, by teaming up with SLS and Superjacket to create this game-changing team, we can pull our resources together with the unified goal of growing the fun and progression of action sports on a global level.”
SLS is the world’s premier street skateboarding competition series, featuring an international roster of elite professionals and serving as the lead pathway to Olympic qualification for Tokyo 2020. Superjacket Productions is a leading full-service video and film production house created by Rob Dyrdek and Shane Nickerson, the minds behind hit television programs, “Ridiculousness,” “The Dude Perfect Show,” “Rob Dyrdek’s Fantasy Factory” and “Rob & Big.”
“Capturing mind-blowing content is essential to everything we do,” offered Dyrdek, the Chief Executive Officer of venture studio, Dyrdek Machine, the group responsible for founding both SLS and Superjacket. “Whether it’s the elite competition of SLS or the outrageous antics of ‘Ridiculousness,’ audiences of all ages are drawn to it. Now, by joining forces with this influential group of athletes, brands and investors, Joe and team are set to take Thrill One to a whole new level.”
Thrill One Sports & Entertainment will hit the ground running in 2020, with more than 30 events scheduled worldwide across its extensive portfolio. The company will also produce over 100 hours of live sports and deliver over 175 episodes of original programming this year. Thrill One also boasts one of the largest aggregate social audiences in action sports, with over 40 million engaged followers across its multiple brand pages and channels.
The Raine Group is a global merchant bank known for its partnerships with creator-driven media and entertainment companies that help drive growth objectives. Past investments include Vice Media, Imagine Entertainment, Matt Stone & Trey Parker’s Important Studios, and Draft Kings.
Causeway Media Partners is a growth-stage venture capital firm focused on sports media, sports technology and related companies. Causeway is led by Wyc Grousbeck, former general partner at Highland Capital Partners and lead owner of the Boston Celtics; Mark Wan, co-founder of Three Arch Partners and part owner in both the Boston Celtics and the San Francisco 49ers; and Bob Higgins, co-founder of Highland Capital Partners. Limited partners of Causeway also include team owners from the NFL, NBA, MLB, and other sports leagues.
Main Image: Nitro Circus