How To Do Product Videos
Jason Weigandt

Blogandt

How To Do Product Videos

I got an email from Dunlop yesterday. "NEW! Dunlop Tire Product Videos."

This subject line did not compel me to open it. I must have opened it by accident, but when I did, I was shocked. Wait? Is that DMXS Radio's Kevin Kelly and David Izer?!?

Indeed. Dunlop had the boys do these videos and they're hilarious while also packed with info on the tires (those in the business call this "Features & Benefits").

What's really funny is most of these videos are for street bikes—like Harleys, Goldwings, and sport bikes. So DMXS Radio, a motocross institution, won't even ring a bell with that audience. That's okay, because these videos hold up on their own.

In the Harley vid below, Izer says you can even get tattoos on the sidewalls to match your own.

In the Geomax video, Kevin says he knows first hand how hot it gets at Loretta Lynn's because he announces the race every summer, and this year it hit 137 degrees and he saw some riders literally evaporate. Then the video actually shows a rider evaporating while going through the 10 Commandments.

Dunlop also provides original equipment tires for H-D, and Kevin runs down all the versions available, including the D408, D429 and his personal favorite, the D3PO (followed by a C3PO sound effect).