If you haven’t been following the NBA this year (my guess is you definitely have not been) then you may not have noticed the small 2 ½ x 2 ½ jersey sponsorship logo on the left shoulder of some teams. The NBA announced a three-year pilot program for jersey sponsorships beginning with the 2017-'18 season, and those little logos have fetched between $2 and $8 million annually, according to a Forbes report.

Companies such as Stubhub (Philadelphia 76ers), Goodyear (Cleveland Cavaliers), Disney (Orlando Magic), and Fitbit (Minnesota Timberwolves) have already jumped on board. Even Harley-Davidson is involved, with the Milwaukee-based company sponsoring the Bucks.

This brings us to the latest sponsorship deal announced earlier this week. The Los Angeles Clippers became the 20th team to sign a jersey patch deal with… Bumble. Yes, the dating app will now be on the jersey of an NBA team. This is fantastic!

The deal is reportedly worth $20 million, per Yahoo.

Coming soon—Monster Energy/Tinder Kawasaki.