Yesterday, Davey hit me up and asked who was in charge of Exhaust. I immediately felt nervous.

“Oh shit, what did we do?” I thought to myself.

Well, we haven’t messed up anything—yet. Davey just wanted to send along some old win ads. If you don’t know, win ads are almost as old as the concept of racing motorcycles together. For as long as companies have been in the racing business, they have touted their various successes on the race tracks of the world.

We chose a sampling of ads from the late sixties and early seventies, some with names of folks you may even recognize, like Gary Bailey, Barry Higgins, Joel Robert, John DeSoto, and even Even Knievel. They are snapshots of the way we were in the nascent days of both professional motocross and the American motorcycle industry.

Enjoy!