AMA EnduroCross Champion Colton Haaker is on a whole 'nother level compared to most riders on the media side. He's media company, Plaeco, is venturing well beyond social media or vlogs and blogs, and Colton has even become pretty handy with a camera and editing himself. Occasionally he spearheads big film projects.

Haaker says he spent a year and a half working on this latest piece, Rare Exception. He sent us the trailer and it looks good. The full vid launches February 19, but Haaker is planning an industry premiere this Thursday before the San Diego SX. For now, the trailer will suffice. Check 'er out.